Allergan, the company that turned an obscure muscle paralyzer for eyelid spasms, Botox, into a blockbuster wrinkle smoother, hopes to perform cosmetic alchemy yet again. At the end of the month, the company plans to introduce Latisse, the first federally approved prescription drug for ______.
You answered: burning fat
Sorry! The correct answer is growing longer eyelashes
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This was on the New York Times quiz-of-the-day on Facebook today. I can’t believe that someone somewhere really thinks it necessary to have an Rx medication for growing longer eyelashes!
Who needs this?! Ponder that a moment….. ummm…. no one.
Of all the things a pharmaceutical company could spend billions of dollars researching, why on earth LONGER EYELASHES! Botox wasn’t created as a wrinkle reducer, but that’s one of its alternate uses, which is really good for sales and helps recoup research costs. Now if this drug was created to treat hair re-growth for Alopecea patients, and longer-than-before eyelashes came as a bonus for them, well that’s fabulous!
As if the world doesn’t see Americans as self-involved, elitist pricks already, this shall surely add to that opinion. Of course, this will feed the self-involved vanity for women– and a few men I’m sure– worldwide, but that won’t matter in the world of public opinion.
While we’re still absorbing this astonishing news, let’s add this little head shaker: think about where the money came from for this desperately needed new drug. If the US government spent any of my hard-earned tax payer money on this project, someone in Washington DC needs to be recalled and lobbyist definitely need more control and oversight. If all the money came from Allergan’s own deep pockets then I’ll un-ruff my feathers a little, but we still end up paying for it somehow or other in higher retail prices for other products sold by and through them, or their parent- or sister-company.
There was a time when medications were developed to actually prevent, treat and cure physical ailments. Now we develop them to prevent, treat and cure our perceived genetic flaws. Steroids for your eyelashes, what’s next: steroids for non-public hair? puhleeze.